There are a number of things you can do to improve your site content and this is one minor tweak that will improve your page performance. If there is a particular item you want to emphasis and want readers to focus on, highlight it in bold
If you are thinking, that simple change will not make a difference, what is the impact in what is being emphasized on this page compared to the remaining content. The previous item that was bolded still stands out amongst the entire text. There are a number of items that need to be adjusted to make sure your text is being recognized by both humans and the Internet robots that are crawling your website.
The one caveat is to make sure you are highlighting words that you want your readers to remember as part of their experience. I will give you one additional free tip. If you bold the text, you can include it in a call to action button for visitors to your site. You include a button that says "Make sure you use bold" and it will resonate with the readers of the page.
Here is another easy tip to improve your website performance.
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