You need to be constantly pushing a social message to your audience and continually keep them engaged.
The number of social media posts that you are broadcasting should be dictated by the value that you are bringing to your social media followers. YOu also need to post at a level that is keeping your followers engaged. So you need to balance out the content you are sending with the value you are bringing to your followers and your business goals. This is a delicate balance and you need to make sure you are keeping the correct voice throughout your experiences with your followers.
A good example is if you have a customer and they have purchased from you, it would be a good course to show them you have a connected strategy in how you engage with them. You can send them an email but you can also send them a social media message asking them to post a review and have a set number of times you follow up with them on setting this review. If the review is negative, you need to make sure you follow up with them to understand how you can improve your service.
The Internet makes optimization fast and because you are small, you can move quickly to improve your product or service. There is great power in being small because you can make changes quickly and it really shows your customers that you are listening to them. This is one of the services we provided as part of our Social Media Marketing packages to present an integrated approach basedo on your business needs.