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Getting your small business online isn’t just smart—it’s essential. One of the easiest and most effective ways to boost your local visibility and attract new customers is by creating a Google My Business (GMB) account. If you're wondering where to start or feeling a bit overwhelmed, don’t worry. Setting up a Google My Business account is straightforward and can drive significant traffic to your business.
Here’s why you should make a GMB account right now: it’s free, it puts your business on Google Maps, lets you share important info like hours and contact details, and lets customers leave reviews that build your reputation.
If you don’t already have a Google account, create one at Google Sign Up. Having a Google account unlocks all the Google tools small business owners love.
Go to the Google My Business website and click “Manage Now.” This starts the process to claim or create your business profile.
Input your business name and address exactly as customers would find you. If you offer services at customers’ locations, make sure to select that option. Accuracy here helps Google show your business in the right local searches.
Google will ask you to verify your business—usually via a postcard sent to your business address with a verification code. This step is crucial because it proves to Google that your business is legitimate.
Once verified, fill out your profile completely. Add your hours, website URL, high-quality photos, and compelling business descriptions. Respond to customer reviews to show you’re active and engaged.
Creating your Google My Business account is a game-changer. Imagine your business popping up right when people nearby search for the services you offer — that’s valuable local exposure that can turn searchers into loyal customers. Plus, the insights Google provides can help you understand your audience better and refine your marketing strategies.
If you’re ready to take it a step further, don’t stop at just creating your Google My Business account. Think of it as your online storefront that everyone can visit anytime. Regularly update your profile with posts about promotions, new products, or events. These mini-updates keep your business fresh in the minds of potential customers and help with your search rankings.
Another pro tip is to encourage happy customers to leave reviews on your Google profile. Genuine positive reviews build trust and make your business stand out in search results. Remember to respond warmly to reviews, even the less glowing ones—this shows you care and boosts your credibility.
Lastly, keep an eye on your Google My Business Insights dashboard. This handy tool reveals how customers find your listing and engage with it, offering clues to what’s working and what could use tweaking. With these steps, you’re not just online; you’re shining online.
Getting your business on Google My Business is a small step with a big payoff. If you want new customers, more calls, and increased foot traffic, it’s time to claim your spot on Google — your future self will thank you!
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