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If you’ve been thinking about getting your small business online, one of the smartest moves you can make is setting up a Google My Business account. It’s like planting a flag right where your local customers can see it, making sure your business stands out when people search for your services or products.
Here’s why you shouldn’t wait: Google My Business is free and puts you on the map – literally. It helps customers find your hours, location, photos, and even reviews. Imagine someone nearby looking for exactly what you offer; without a Google My Business profile, it’s like your shop doesn’t exist to them.
Getting started is easier than you might think. First, you need to visit the Google My Business site and sign in with a Google account. If you don’t have one, creating a Gmail address is quick and gives you access to all the tools Google offers for business. Once logged in, you’ll enter your business name, category, and address. Make sure you’re precise to help Google associate your listing with relevant local searches.
After the basics, verify your business. Google typically sends a postcard with a verification code to the address you provided. This step may feel like waiting for a letter from an old friend, but it’s essential to prove you’re the real deal. Once verified, you gain full control of your business listing.
Next, jazz up your profile. Add clear photos of your storefront, products, or team to give potential customers a feel for who you are. Don’t forget to include your updated hours and a link to your website if you have one. Also, encourage happy customers to leave reviews — word of mouth translated online is powerful gold.
Lastly, keep your information fresh. Update your profile with special offers, new services, or holiday hours. The more active you are, the more Google trusts your listing, which often means better visibility in search results.
Starting a Google My Business account might seem like a small task, but in the digital age, it’s a giant leap for your business’s visibility and credibility. So why wait? Dive in, claim your space, and watch new opportunities come knocking by simply being easy to find.
Beyond just being found, a Google My Business account connects you directly with your customers. You can answer questions, respond to reviews, and even post updates about your business happenings. It’s like having a 24/7 receptionist that never sleeps!
Consider how your business looks to someone new: A business with photos, detailed info, and glowing reviews feels trustworthy and inviting. Without this, you risk customers clicking on your competitors instead.
Plus, integrating Google My Business insights helps you understand customer behavior better. You can see how many folks found you on Google Search or Maps, what actions they took, and where they’re coming from. This information is pure gold for fine-tuning your marketing and improving your service.
Getting started is truly opening the door to a wider world of customers and growth. Remember, this is your chance to make your business not just another listing, but a memorable destination. So grab your phone or computer, set up your account, and celebrate each new visit to your business knowing it started with being easily found.
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