Boost Your Biz: How to Set Up Your Google My Business Account Today

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Getting your small business online can feel like stepping into a whole new world. But one of the smartest, easiest ways to start shining bright in the digital space is by setting up a Google My Business (GMB) account. Why? Because it puts your business right in front of people who are searching for what you offer — local customers ready to shop, book, or visit.

Here’s a simple, no-nonsense guide to get your Google My Business account up and running so you can start reeling in those local leads.

Step 1: Sign Into Google or Create an Account

If you haven’t already, jump onto Google Accounts and sign in or create a new Google account. This Google login will be your gateway to all Google services, including Google My Business.

Step 2: Head Over to Google My Business

Once logged in, go to the Google My Business homepage. Hit the “Manage now” button to start the setup.

Step 3: Enter Your Business Details

Type in your business name as you want it to appear to customers. Then, add your business address. If you deliver goods or services directly to customers (think pizza delivery or landscapers), you can specify your service areas instead.

Step 4: Choose the Right Business Category

Picking the appropriate category is crucial because it helps Google connect your business with the right searchers. For example, if you run a bakery, choose “Bakery,” not just “Food & Beverage.”

Step 5: Add Contact Details and Website

Make sure to add your phone number and website URL if you have one. This makes it super easy for potential customers to reach out or learn more about what you offer.

Step 6: Verify Your Business

Verification is your golden ticket to managing your business info on Google. Usually, Google will send a postcard with a verification code to your business address. Enter that code in your GMB account to confirm you’re the rightful owner.

Some businesses might be eligible for phone or email verification, but the postcard method is the most common and reliable.

Once verified, your business will start appearing in Google Search and Maps, meaning local customers can find you with a quick search.

Getting your business online with Google My Business not only helps your visibility but also builds trust with customers looking to connect with authentic, local businesses. Plus, it’s totally free — a no-brainer way to showcase what makes your business uniquely awesome.

So, why wait? Jump in and get your Google My Business account set up today to start growing your local presence and turning searchers into customers!

Make the Most of Your Google My Business Listing

Setting up your Google My Business account is just the beginning. To truly stand out and attract more customers, take advantage of the features GMB offers after verification.

• Keep Your Info Fresh: Regularly update your hours, especially on holidays or special occasions, so customers know when you’re open.
• Showcase Photos and Videos: Upload high-quality images of your storefront, products, or services. Visuals help customers connect and feel confident choosing you.
• Collect and Respond to Reviews: Encourage happy customers to leave positive reviews. Always reply to reviews, showing you care and engage with your community.
• Use Posts to Share Updates: Share news, offers, or events using GMB posts — a neat way to keep your audience in the loop right on Google Search and Maps.
• Utilize Messaging: Turn on messaging to chat directly with customers via your listing for quick questions or bookings.

Remember, getting your business online with Google My Business is a dynamic process. Stay active, keep engaging, and watch your local visibility — and sales — grow. The internet is your stage, and your GMB profile is the spotlight that puts your business front and center.

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